Below is a small sampling of things I did for Hourglass Cosmetics. I worked on creating collateral for social media, promotional press materials, updating packaging during a rebrand, and in-house design projects.
Hourglass modernist palette
One of my bigger projects at Hourglass was to help conceptualize a new palette. My inspiration came from the patterns and shadows found in sand dunes. I did a few iterations with different sand waves and presented to the team. We worked closely to help make sure the color pressing process made sense and I was able to help iterate on the pattern according to initial prototypes.
Press Sheets and Education
For each product launch, we had a set of press sheets available to all of the makeup artists to help educate them on the ingredients and attributes of the product.
Another aspect of the product education included digital presentation and press packs designed to help Hourglass makeup artists.