China Bock

This is a package design concept for a Beer growler for fictitious brand China Bock. China Bock is a German Bock brewed in Chinatown and marketed towards environmentalists. The beer is only sold in a growler which can be refilled at the brewery, allowing for less waste. The Growler is packaged in a biodegrade-able box which further reduces the ecological footprint.

64 oz Growler
Package Design
2013